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So it 2024 and you just set an New Years resolution to be financially free and release that product you have been thinking about launching all of 2023 and most of 2022. Well you are a little late on the new Years resolution seeing that we are about to reach March in a couple of days. But props to non the less better late than never!

Landing pages aren't just for people that are trying to launch a product. Whether you are an Event Organizer trying to collect registrations or Service Provider trying generate leads a landing page is a powerful tool to use. I have a blog about the different use-cases a landing page can have, if you are not sure if a landing page could be beneficial to you, I highly recommend you checking that out. 

So lets start off by me letting you know why I am here talking to you about landing pages. I am Javon Isaac, and Art Director and Graphic Designer. I have worked for a couple of companies in the past the organized and hosted live events and landing pages were used on just about every event. I currently work for a fancy PR Agency in New York and we use landing pages too, can't go into the specifics but I sometime create landing pages for my current job. I create these landing pages using my favorite no-code web builder Webflow. Not sponsored by Webflow but, I just really love the product. I love it because you can create powerful large scale website with webflow, but i think it might be a little overkill for creating landing pages, which is why I am looking up the best landing page builders in 2024. I am trying find a Landing Page editor thats doesn't have a steep learning curve like webflow to make my day job a little easier and share my results with you. 

So full disclaimer, I am just at the research phase, I haven't tested any of these products yet. But I will be rebuilding this landing page I made with webflow of a case study for a landing page for a marketing event called 'Hive' with a few builders on this list. After I have rebuilt it in a couple of builders, I will put together a comparison article to judge the design, marketing, how easy it is to use, and how much time it takes to build. 

 

What is a Landing Page Builder?

A landing page builder is a crucial tool for businesses and marketers aiming to create customized web pages tailored for lead generation or enhanced conversions. These platforms empower users to design and publish landing pages effortlessly, eliminating the need for extensive coding or design expertise. Offering a variety of templates, drag-and-drop editors, and seamless integration with other marketing tools, landing page builders enable the creation of professional-looking pages optimized for maximum conversions. To delve deeper into the topic, check out our article on "What are Landing Pages" for a comprehensive understanding of their significance and role in online marketing strategies. Additionally, landing page tools provide analytics and testing features to monitor landing page performance, enabling users to make data-driven decisions for continual improvement. 

 

Factors to Consider When Choosing a Landing Page Builder

When it comes to deciding metrics to judge these web builders of off is a little hard for me personally. For example Webflow is the hardest no-code tool to learn, but it is the best no-code tool that allows full customizations. As soon as I found a tool that could produce the coolest result I was hooked. All other marketing factors wasn't even a thought. Which should be the opposite in this case, you might want to consider a powerful landing page builder with the tools that will help you meet you marketing goals over one that specializes in making things look pretty. So I would recommend to start by figuring out what landing page tools will work the best for your specific needs.

Built-in A/B testing 35% discount for Digital readers Reasons to avoid No analytics

Source: digital.com

But don't skimp out on the design features all together though, because a well-designed landing page can make or break your conversion rates. With countless landing page creators available on the market, it's important to consider certain factors to ensure you are choosing the right one for your needs. From customization options to integration capabilities, and pricing to ease of use, there are several key considerations to take into account when selecting the perfect landing page builder for your business. By carefully evaluating these factors, you can make an informed decision that will ultimately help drive success for your online marketing efforts.

 

My list of 14 landing page builders in 2024

Click Funnels - Drag-and-drop editor

Overview:

ClickFunnels is dynamic web builder that simplifies the creation and optimization of marketing funnels for businesses. It that simplifies the creation and optimization of marketing funnels for businesses.
With a user-friendly drag-and-drop editor and pre-designed templates, it caters to both novice and experienced marketers. The platform's emphasis on guiding users through the entire sales funnel journey, coupled with features like A/B testing, also known as split testing, and seamless third-party integrations, makes ClickFunnels a go-to solution for entrepreneurs and businesses seeking efficient sales funnel management without requiring extensive technical expertise.
Whether you're selling ebooks, training courses, or some fancy soaps, ClickFunnels makes the checkout process smoother than ever. It's like a checkout ninja – upload products, create high-converting pages, and maximize your sales with one-click upsells and all that jazz.

This option is on the pricier side of things, and I am guessing it is because this builder isn't just for makeing simple landing pages. It is designed to be the only toll you will need in marketing anything you can imagine. Sales funnels, websites, online courses, email marketing, countdown funnels, online communities, membership sites and more. Click Funnel seems to have it all.
Price:
Starts at $147 per month, with a 30 day free trial

1. GetResponse - Drag-and-drop editor
   
   

GetResponse is an affordable and user-friendly landing page builders, covering everything from emails to growing your business to automation. We're talking signup forms, popups, and landing pages for building that email list. I can not release a 2024 review with out talking about AI capabilities. Apparently it has an AI-powered newsletters! Not exactly sure what that does but I wouldn't mind letting the robots run my sales funnel.

But hold up, it's not just about emails. GetResponse goes beyond with popups, push notifications, and live chats to turn website visitors into fans, and fans spend money. They have 'behavior-triggered emails' – hitting your subscribers with the right message at the right time. When it comes to selling, GetResponse syncs seamlessly with your online shop, using AI insights to promote your  products. Automated emails, product suggestions, and promo codes... They got that too. Which can be useful if you are looking to turning those clicks into cash. With features like smooth list migration, custom emails, SMS magic, and AI-driven recommendations across channels, GetResponse can seem like a good option.

Price:
Starts at $19 per month, with a 30 day free trial

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‍Lead Pages - Drag-and-drop editor

Based on the website LeadPages is where your business dreams become a reality! They got high-converting landing pages, websites that'll make your competition jealous, and a suite of tools that's like having a business coach in your pocket. And get this, their conversion rates are so good, they're like five times better than what everyone else is doing – that's not business, that's magic!

So, here's the deal – you wanna grow your leads? They say it's as easy as 1, 2, 3. First, build your brand with over 250 awesome templates – make it uniquely YOU. Then, create your funnel with lead-gen forms, online payments, and set it on autopilot. And guess what? They're not leaving you hanging – become a marketing wizard with their in-depth training, resources, and support. No more expensive consultants, no unnecessary software – just you and LeadPages, boosting your opt-ins and sales like nobody's business. With conversion rates that'll make your jaw drop, real-time guidance as you build, and ROI tracking that's off the charts, this platform is changing the game. Test different headlines, copy, and images to optimize your pages and watch your leads and sales go through the roof.

Price:
Starts at $49 per month, with a 14 day free trial

Unbounce - Drag-and-drop editor

Lets talk about Unbounce – the secret weapon for cranking up your conversions! We're talking landing pages that boost your results by a crazy 30% – that's not just good, that's next-level stuff. And they've got this AI-powered platform that can improve your landing page. Whether you're a pro or just starting out, Unbounce's got these easy-to-use builders and AI-powered copywriting tools that make crafting landing pages, popups, and sticky bars a breeze. It's like having a team of experts helping you out without even breaking a sweat!

But hold up, it's not just about creating pages – Unbounce is all about integration too. They seamlessly connect with all the big players like Salesforce, Marketo, Google Analytics, Stripe, Calendly, HubSpot, and whatever else you've got in your tech toolkit. No channel is left behind – Unbounce is all about tailoring experiences for search, social, email marketing, you name it. Selling products, collecting leads, getting your business online, or growing your marketing agency – Unbounce has got you covered with solutions that fit like a glove. Did i mention the customizable templates and A?B testing, becuase they have that. Unbounce in't just about growing; it's about growing smarter, backed by an award-winning customer success team, a vibrant community, and enough educational resources to make your business dreams a reality!


Price:
Starts at $99 per month, with a 14 day free trial

Insta Page - Drag-and-drop editor

Time to go over Instapage! The ultimate landing page wizard that's gonna take your campaigns to a whole new level! We're talking about turning those ad clicks into satisfied customers with all the experimentation, optimization, reporting, and growth tools you could dream of – all conveniently in one place. And guess what's making waves? It shouldn't be a surprise,... It's more AI! Their AI Content Generator! It's like the future of landing page personalization, making building, testing, and optimizing your pages a piece of cake with the power of artificial intelligence. Not sure how I feel about this, I am kinda in the business of creating landing pages so I might be loosing clients with this AI feature.

Instapage is all about simplifying your journey to success – no more engineering nightmares, or dealing with designers like me. You can whip up top-performing landing pages in minutes without needing a developer, thanks to their easy-to-use interface. Personalization is their secret sauce – serving targeted messaging to different audiences, boosting sales, generating leads, and keeping customers happy. And when it comes to experimentation, they've got you covered with in-app A/B testing, on-page behavior analytics, and killer reporting. The AdMap® feature is like the superhero of connecting ads to landing pages, giving you a visual masterpiece of the entire customer journey. Teamwork is a breeze with their cloud-based collaboration features, and let's not forget those almost-instant loading pages that capture visitor attention right away. Instapage ain't playing around – they're leading the pack with over 10 awards in the G2 Summer Awards, proving they're the real deal in the land of landing page builders. Whether you're reaching new customers, boosting sales, or launching campaigns at warp speed, Instapage is your go-to, and they've got the accolades to prove it!

Price: Starts at $119 per month, with a 14 day free trial

Active Campaign

ActiveCampaign, it is your turn. You can say that it is like the Swiss Army knife for your business, with email marketing, marketing automation, and CRM tools all rolled into one. We're talking about crafting customer experiences that are next-level! Get ready for powerful automations in marketing, sales, and ecommerce that'll make your business game strong. Their automation game is so good,  95% of businesses couldn't achieve what they do without it, check out their report!

Now, in the marketing corner, ActiveCampaign for Marketing is your go-to for personalized emails and automations that drive high-quality leads. We're talking a whopping 143% increase in contact list sizes – personalized email marketing is where it's at! And for my sales hustlers, ActiveCampaign for Sales is your dynamic platform, pulling in a 110% average increase in qualified leads year after year. One of their key features is that they've got over 900 integrations, playing nice with Google ads, Shopify, WordPress, and all your favorite tools for seamless connections and better insights. With AI-powered tools, ActiveCampaign lets you automate tasks, get deep into customer behavior, and make decisions that'll have you standing out in the competition, growing that revenue, and keeping customers happy. Oh, and don't even get me started on their AI-powered content generation – going from ideas to killer content in seconds, tailored to your business. It's like having a business sidekick that's always got your back!


Price: Starts at $39 per month, with a 14 day free trial

Wix - Customization options and templates

I sometime wonder how bias some of these review lists are. In order not to sound too bias against Wix, let me tell you a little about me experience with the platform. I had a client a couple of years ago and the contract was to maintain and update their website that was created in Wix. Not going to go into detail but it was a pain to work in this platform. Wix is the ideal choice for many site and it is a good platform, but my past client site was a mess, and that ruined my experience with Wix.

So, no let's get back to the upbeat part of the show. Wix offers a wide range of customization options for creating websites, and you can apply that power to a dedicated landing page. Creating stunning landing pages is made easy with over 900 free, customizable of templates to choose from. These templates cater to a range of industries and purposes, allowing users to find the perfect design for their needs. Additionally, Wix supports multiple languages, making it easy to reach a diverse audience. Users can also integrate widgets for third-party services, such as social media feeds or contact forms, to enhance the functionality of their landing pages. Additionally, Wix empowers users to sell products directly from their landing page, with e-commerce capabilities built-in. The design capabilities of Wix allow for the creation of unique and visually appealing landing pages, with options for customizing layout, color schemes, fonts, and more.

SEO solutions, AI-driven ads on Facebook and Instagram, email campaigns – you name it, they got it. And for all my business managers out there, Wix Owner app is your secret weapon. Capture leads, get reports and insights, automate your business – all synced up for a seamless experience, whether you're at your desk or on the move. Wix isn't just a website builder; it's your partner in crime for success!

Price: Starts at $16 per month, with a free plan with limited features

 

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Mailchimp's landing page builder
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To be honest, I thought Mailchimp was only for sending email, I guess I was wrong. People don't really talk about it's ability to creating pages that make folks wanna join your crew or snag your stuff, and building just takes few minutes! With customizable templates that are like the A-listers of lead generation, supporting multiple languages, and smoothly linking up with third-party services, Mailchimp lets you craft visually stunning pages that are all about you.

But wait, there's more! This landing page builder is your business powerhouse, letting you test products, ideas, and messaging before the big launch. Showcase your top sellers, offer free downloads, and run contests to collect those email addresses – it's all in the mix. With an easy-peasy drag-and-drop builder and a content studio that's like your creative playground, you can go from idea to published masterpiece in a flash, and trust me, your pages will look amazing on any device. Combining landing pages with marketing campaigns creates a whole brand experience, and Mailchimp brings everything under one roof for that consistent ease of use. Mobile landing pages take your online game to the next level, and with Mailchimp's mobile app, you can create simple, one-click pages to share updates, drive traffic to your social spots, and connect those payment platforms. And let's not forget the detailed reports – they got everything from visitors to conversions covered, helping you fine-tune those pages for maximum success. Mailchimp's landing page builder – making your business thrive in style!

Price: Starts at $13 per month, with a free plan with limited features

MailerLite

Alright, let me break down MailerLite. It is best none for email marketing, making the whole campaign game feel like a walk in the park, but it can also make landing ages too. This platform is all about user-friendly tools and advanced features, turning you into the boss of visually stunning emails with its drag-and-drop editor. MailerLite is more than just emails; it's everything you need for  digital marketing. Build landing pages, grow your audience with subscribe forms, and set up recurring payments for those premium newsletters. MailerLite has your back with 24/7 support that's super fast.

Now, let's talk landing pages – you want 'em, they got 'em. Customizable templates, a drag & drop builder, and a whole bag of features for selling digital products or promoting your online store. GDPR-friendly signup forms, custom domains for that trust factor, and interactive content that your visitors will love. This next feature really has my attention. The have QUIZES and Surveys. I am looking for a way to do queizes so I can ask you... the reader whats your favorite landing page builder and compile the results. Might just use MailerLite to do that!. With 658,529 happy customers worldwide, you can probably trust that this is a great platform to us.
Price: Starts at $20 per month, with a free plan with limited features

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Hubspot Marketing Hub

HubSpot Marketing Hub is another powerful email marketing tool. From automation to simple landing pages it has a lot of tools to help businesses achieve their goals. Focused on inbound marketing, this platform is a one-stop-shop for creating, managing, and analyzing marketing campaigns, catering to both David-sized businesses and Goliath-sized enterprises with its user-friendly interface.

Now, pay attention to the highlights: HubSpot Marketing Hub has a powerful CRM system, ensuring users manage leads, track interactions, and get a 360-degree view of their customer journey. The email marketing game is strong, with personalized campaigns, automation workflows, and A/B testing to fine-tune those email performances. And let's not forget the content creation wizardry – tools for blogging, social media scheduling, and SEO optimization are all in the HubSpot arsenal. Analytics and reporting? HubSpot's got it covered, helping users measure marketing effectiveness, track metrics, and make decisions backed by data.

In a nutshell, HubSpot Marketing Hub is the ultimate maestro, harmonizing marketing strategies with customer relationship management, offering a platform that's not just comprehensive but also seamlessly aligns with businesses' and their audience's needs. Whether it's lead generation, prospect nurturing, or analyzing campaign performance, HubSpot Marketing Hub is the versatile maestro every business needs for their marketing crescendo.



Price: Starts at $45 per month, with a free plan with limited features

Elementor

Elementor is another tool on this list that I have actual experience with. Elementor is a powerful and user-friendly WordPress page builder plugin that empowers website creators to design and customize their websites with ease. Yes, I was just like most of the people on the enternet, I had my website on Wordpress, and I used Elementor to build it. I used it's intuitive drag-and-drop interface and real-time visual editing capabilities to build it. And it was pretty easy to use as a complete beginner. I switched over to webflow because I was able to create more complex designs and the set up and publishing is a lot easier than WordPress.

Key features of Elementor include a diverse array of pre-designed templates and widgets that help create visually stunning and responsive web pages without the need for coding skills. The live editing feature allows users to see the changes in real-time, providing instant feedback on the appearance and layout of their content. Elementor's flexibility extends to its compatibility with any WordPress theme, enabling users to maintain their preferred theme while enhancing design possibilities.

Beyond its design capabilities, Elementor also offers advanced features like custom CSS, global widgets, and dynamic content, providing a more dynamic and personalized user experience. Additionally, the platform supports third-party integrations and has a thriving community that contributes to a vast library of extensions and add-ons.

In summary, Elementor stands as a versatile and popular choice for WordPress users looking to create visually appealing and functional websites without the need for extensive coding knowledge. Its intuitive interface, real-time editing, and array of features make it a go-to tool for individuals and businesses seeking a flexible and efficient page building solution.
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Price: This is a little different than others. You first need a Hosting plan and install wordpress on that server, then pay for the Elementor Builder.
Elementor Page Builder starts at $4.92 per month.

ConvertKit - Good for conversion rates

ConvertKit, with its landing page builder and email marketing features, is a great tool for boosting conversion rates in the world of newsletters and email campaigns. You can create an eye-catching landing pages that practically beg people to sign up, while increasing your email list, and when it's time to hit send on those emails, ConvertKit's got your back with tools that make targeting and personalizing a breeze – turning your subscribers into engaged fans who can't resist converting.

But hold on, there's more – ConvertKit hooks you up with a creator network and sponsor network, opening the door to new audiences and potential subscribers. It's like having influencer and sponsor sidekicks helping you conquer the subscriber game. And let's talk business – ConvertKit offers pricing options that fit your needs, whether you're just starting or ready to go big. With its landing page editor, email marketing prowess, network connections, and flexible pricing, ConvertKit is your go-to for cranking up those conversion rates and growing that subscriber list. I mean, come on, it's called ConvertKit – conversion is practically its middle name!

Price: Starts at $15 per month, with a free plan with limited features

Constant Contact:

Elevate your marketing game from "meh" to magnificent with Constant Contact and their user-friendly tools that redefine email and digital marketing. This is another player in the AI revolution, with advanced automation. Just toss a few keywords our way, and voila! Content options that are ready to use. You can us it to boost your email open rates with savvy recommended subject lines – ensuring your messages are always in the spotlight.

Capture leads, share updates, drive traffic. From email to ecommerce, SMS to social, CRM to peering into the future, they have the tools for small businesses to thrive. They seem like a great partner in seamless email marketing integration. Design, send, and analyze email campaigns with finesse. Manage contacts effortlessly, choose from professional email templates, and dive into real-time reporting. Need audience segmentation? They have that too. You can get lists, tags, behavior-based, you name it. Track your campaign's triumphs with precision – open rates, clicks, audience engagement. all the stats you can need. All while keeping a 97% deliverability rate.

Price: Starts at $12 per month

Brizy: - Advanced features

Up next is another web builder that is giving Elementor a run for it's money. It's is available as a WordPress plugin and as a stand alone thing that lives on the web. Brizy offers advanced features that include CRM tools, automation capabilities, and robust reporting and analytics. The CRM tools allow users to effectively manage customer relationships, track interactions, and streamline the sales process. With automation capabilities, users can set up automated workflows, email campaigns, and personalized messages to engage with customers and prospects. The reporting and analytics feature provides valuable insights into user behavior, conversion rates, and performance metrics to optimize marketing strategies and drive business growth.

Brizy doesn't stop there. It integrates seamlessly with third-party platforms such as Google Analytics and WooCommerce, enabling users to track website traffic, user engagement, and e-commerce performance. This integration provides a comprehensive view of website and marketing performance for informed decision-making. Brizy also offers additional features like white-labeling, allowing agencies and freelancers to customize the platform with their branding, and preview functions that enable users to see real-time changes before publishing. These features make Brizy a powerful and versatile tool for businesses looking to streamline their marketing efforts and improve customer relationships.

Price: Starts at $13 per month. Plans increase when attached to Wordpress.

Features you want

Integration with Google Analytics

When you're checking out a landing page builder, you gotta make sure it plays nice with the big boys, like Google Analytics. You want it to talk to other apps, so you get the full picture of what's going on – how many people are checking you out, what they're loving, and where they're dropping off. 

Ability to create unlimited landing pages. 

When you have a lot of ideas, having the ability to create unlimited landing pages is a huge bonus. Run multiple promotions or have products to showcase, and you need the freedom to go all out. Let that creativity flow without any limitations! So in your search, make sure that builder's got the "unlimited" stamp – your ideas deserve to run wild! strategies.

Dynamic Text replacement

for those of you that are like me and do not know what Dynamic Text Replacement (DTR) is, let me try to explain it. It is a feature commonly used by landing page creators where the content dynamically changes based on the search terms, user behavior, or other predefined criteria. I could be wrong but these doesn't sound like a feature that my current web builder has. 

Countdown Timer

A countdown timer is like the drumroll of the digital world, building excitement and anticipation. It's that ticking clock on your landing page, creating a sense of urgency and pushing visitors to take action before time runs out. Whether you're running a limited-time offer, a flash sale, or counting down to a special event, this nifty tool adds a thrilling dimension to your marketing strategy. The countdown timer isn't just a clock; it's a strategic masterpiece, driving conversions and injecting a dose of adrenaline into your audience. With every ticking second, it's urging your visitors to seize the moment, making it an indispensable element for anyone looking to elevate their marketing game.

Premium Plans

Starting out with a cost-effective plan to dip your toes into the online world is like testing the waters, you know? But here's the real deal – you want a platform that's got those premium plans! I'm talking about leveling up when you're ready to kick things up a notch. So, while it's cool to start small and smart, the key is to pick a platform that's got those premium plans ready for you to unleash when you're ready to go big! Boom!

Event Landing Page Templates

Event Landing Page Templates, last on the list but is probably the biggest thing that will save you the most time. Imagine having ready-made templates designed to make your event stand out and optimized with all of the features you need. You pick the style, plug in your details, and voila! Whether it's a business conference, a rock concert, or a chill webinar, these templates are your event's best-dressed list. Easy to customize, they bring the pizzazz without the hassle. So, why stress about the design when you can have someone else help you get half way there. I am currently working on a few templates of my own so make sure you subscribe so you know when they drop!

 

 

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Vote for your favorite Landing Page Builder

Alright, people, listen up! We've got a lineup of 14 web builders, some are dedicated landing page builders and others are platforms for creating large sites, and most have a wide range of landing page templates to choose from, and we're about to turn this into a showdown. Some are I want you, yeah, YOU, to have a say in this. We're picking the top three web builders, and you're the VIP voters.

Now, I need you to hit that link and cast your vote for the web builder that you think is the real MVP. We're gonna take the top three winners and put them to the test and recreate the landing page for the case study I mentioned in the beginning.

Link to the voting page

It's strange to write a one-sided perspective of what is the best landing page builder. So with these results I will put together a true list of the best builder that is curated by you, the people. Your voice matters. So, what are you waiting for? Click that link, cast your vote, and let's see which builder is the best when you want to create high-converting landing pages. Your choice, your vote – let's make it happen!

If you're passionate about optimizing your landing pages for maximum conversion, don't miss out on exploring the essential insights shared in my blog post on the Top 10 Must-Have Elements for a High-Converting Landing Page in the realm of the best landing page builders."

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