For those of you who haven’t heard of the Cannes Lions International Festival of Creativity, it's the best award you can win as a Creative Professional. Some people say that it is the Oscars for Creatives.
Located In Cannes, France, The annual Cannes Lions International Festival of Creativity is a celebration of the world's best and most innovative companies and their contributions to the realms of advertising, marketing, and creative communications. In this crazy competitive annual competition of creatives worldwide, the company I work for BCW Global has won not one, not three, not six, but seven awards at Cannes 2023.
This is a not-for-children (rather, for lawmakers) children’s book designed to illustrate to politicians, in the simplest terms possible, the horrific effects of mass shootings.
A bipartisan gun safety organization, and as part of its overall “War Stories” campaign, BCW created A Story of Survival.
The work won a Gold Lion for Outdoor, Promotional Items and Printed Media; a Silver Lion for Outdoor, Market Disruption; and a Bronze Lion for Outdoor, Design for Promotional Items. It also won a Silver Lion in the Creative Commerce category, for Sustainable Commerce.
The Mammoth Meatball – the world’s first meatball made from DNA of the extinct woolly mammoth, and completed with fragments of African elephant DNA - aims to demonstrate the potential of meat grown from cells without the slaughter of animals and to highlight the link between large-scale livestock production and the destruction of wildlife and the climate crisis.
If that is not cool, our parent company WPP came in second for the 'most creative company of the year'.
If you still don’t think that is cool. I personally worked on one of the projects. I built the website for Joaquin’s First School Shooting. You can find the link here. The strategy, concept, and creation of the actual book and the PR campaign were done by our team, I had no part in that there was an amazing team working on that and I don’t want to steal their shine for doing the important work. But when it comes to the website that funneled in all of the earned media traffic and generated over 36,000 views. I built the website using Webflow.